In a world where humans wear the skin of other living beings for fashion, PETA’s objective was to create a campaign that would grab people’s attention and compel them to question why it’s deemed acceptable to use anyone’s skin for fashion. Urban Outraged is a website experience that would pretend to sell jackets, boots, bags, and other products made of the finest human skin specifically to put pressure on Urban Outfitters brands, which PETA has been calling on to stop selling animal-derived products.